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ASK takes the hassle out of technology so you can run your business

For some companies, says ASK president Mike Maddox, a mission statement is just something to hang on a wall. For ASK, however, "The customer’s best interest will guide every decision that we make" is the principle behind everything they do.

As Mike puts it, "Technology's only value to a business is helping that business create revenue." When technology doesn't operate as it should, it costs businesses money. But many small- to medium-sized companies can't support the expense of full-time IT personnel.

That's where ASK comes in. It provides full-service monitoring and management of business technology – managing and troubleshooting desktops, networks, servers and IT security – eliminating the hassle and leaving businesses free to concentrate on what they do best.

Founded in 1993, ASK originally sold and serviced large mainframe technology systems. Mike joined the company in 2004, just as its business model was beginning to shift. "We realized that small- to medium-sized businesses were just as dependent on technology as big companies," he says, "but they needed support." Filling that need enabled ASK not only to continue to grow but to focus on serving Michigan businesses.

What has never changed is ASK's "almost fanatical commitment to doing the right thing for the client," says Mike. That was one of the factors that cemented Mike's desire to join the company. "We create long-term clients," he says. "We don't lose clients. They have to have a partner they can trust."

In addition to its strong customer service orientation, ASK has earned a reputation for up-to-the-minute proficiency in leading technology solutions, technical excellence and project efficiency. In the end, Mike says, it's all about helping clients leverage technology to deliver business results.

ASK is at 3125 Sovereign Drive, Lansing, 517.676.6633,

Last updated: October-29-2014

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