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Tim Hortons & Cold Stone

Tim Hortons & Cold Stone: a treat for every taste

Marry two successful franchise concepts and a dynamic husband/wife entrepreuner team, and what do you get? A popular eatery that now has even broader appeal than it had before, said co-owner Michele Hirschfield.

Michele and her husband, Tom Schlitts, were staunch supporters of the Tim Horton brand, and business in their then-1 1/2-year-old Holt franchise was good. Then, a year ago, their store was chosen as one of a select group in the U.S.–and the only one in the Lansing area–to co-brand with Cold Stone Creamery. Since then, business has only gotten better.

“It’s been great,” Michele said. “It’s brought something for all ages and sectors of the community.”

With the store open around the clock, Michele said, customers can drop in any time to satisfy food cravings from a breakfast sandwich to a complete meal to a frozen treat–or a combination thereof. The store attracts families, seniors, friends meeting for the famous Tim Hortons coffee, the after-school crowd and couples on “date nights.” In short, just about everyone.

Offering moderately-priced, high-quality food in a nice environment, “We fill a niche,” Michele said. “I describe it as ‘upscale fast food,’ with healthy options.” Even the ice cream comes in “sinless” versions, and other choices like sorbets accommodate customers with dietary restrictions.

Tim Hortons-Cold Stone does “a ton of catering,” said Michele, “because of our quality, price and customer service.” She’s been known to answer the phone at 11 o’clock at night to talk to a panicky catering customer who has a last-minute request. “When catering customers call, they talk to the owner,” she said. “That’s the kind of service we provide.” The store is also available for hosting events such as business meetings, children’s birthday parties and baby showers. They also offer their ice cream cakes and cartons of their ice creams–including any custom blend you can think of–for purchase. 

Tom’s 26-year career in community banking and Michele’s background in marketing and public relations give the pair a combination of financial and marketing savvy that has helped their business become successful. Michele and Tom are active supporters of the community and like to make things happen–and they welcome opportunities to partner with like-minded local businesses.

In conjunction with the Sam Corey Senior Center, Tim Hortons-Cold Stone hosts Senior Mondays from 11:30-1 p.m., with activities such as music and sing-alongs, and they’ve also played host to a community ice cream social with 250 in attendance. On Monday nights throughout the late spring and summer, classic car shows turn the parking lot into a “blast from the past.” 

It’s just as Michele said: “We have something for everyone.” 

Tim Hortons/Cold Stone Creamery is at 2350 Cedar Street, Holt, 517.694.0129; catering: 888.891.2659.

Last updated: January-18-2011

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